To begin the project, my team did some brainstorming on what website to study. After a couple minutes of research, the team settled on Lipton’s Tea. We thought it would be an easy site to study and an interesting topic as it's about tea.
Brainstorming was simple. We knew we wanted to create an app that was a service, a hiring app. So, we thought of the big market where names like Uber and Doordash are leading the competition. My group found and researched that their biggest issue was customer service. This was also experienced by some of my group members. There were many reviews about how inadequate customer service was, so we decided to target that. Rainbowo is an app to train freelance drivers looking to enter the industry with an edge, being certified in customer and driving services. Then, we moved onto the Figma for prototyping.
This group project was to create a fictional app, in the project's case a hiring app, and to mock it up on Figma with a simple functional prototype and creating an app pitch using theories/strategies learned in class.
Brainstorming was simple. We knew we wanted to create an app that was a service, a hiring app. So, we thought of the big market where names like Uber and Doordash are leading the competition. My group found and researched that their biggest issue was customer service. This was also experienced by some of my group members. There were many reviews about how inadequate customer service was, so we decided to target that. Rainbowo is an app to train freelance drivers looking to enter the industry with an edge, being certified in customer and driving services. Then, we moved onto the Figma for prototyping.
We started with low-fi wireframes to keep altering until we decided on a final design that was suitable. We decided to have around 10 pages as our app had certain features like training and union section and a potential form for users to fill out. My group also decided to have a light colour palette for a calm and minimal appearance. Once a design was settled, my group moved onto the high-fi wireframes with images and using our chosen colour palette. The design was overall clean and simple, just as we wanted.
We started with low-fi wireframes to keep altering until we decided on a final design that was suitable. We decided to have around 10 pages as our app had certain features like training and union section and a potential form for users to fill out. My group also decided to have a light colour palette for a calm and minimal appearance. Once a design was settled, my group moved onto the high-fi wireframes with images and using our chosen colour palette. The design was overall clean and simple, just as we wanted.
Although my group settled on design, there were many iterations of the prototypes as we felt the content could be adjusted and the positioning of certain elements like buttons. My group went back and forth on reviewing the prototypes until we came to an agreement that the wireframes were done and there weren’t many more ideas we thought of adding.
Although my group settled on design, there were many iterations of the prototypes as we felt the content could be adjusted and the positioning of certain elements like buttons. My group went back and forth on reviewing the prototypes until we came to an agreement that the wireframes were done and there weren’t many more ideas we thought of adding.
The result was a simple but functional prototype of our app. Although there could be more to add to our app, content-wise or improving on design, my group will leave that to the next iterations. This project has taught me the complexities of launching an app and finding its spot in the market. An introduction into the app development field, which also made another successful app creation on Figma.
The result was a simple but functional prototype of our app. Although there could be more to add to our app, content-wise or improving on design, my group will leave that to the next iterations. This project has taught me the complexities of launching an app and finding its spot in the market. An introduction into the app development field, which also made another successful app creation on Figma.
