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This group project was to select a website and try to provide suggestions for improvement on the site. Then to user test those suggestions and provide rationale on why our group chose our suggested improvements and how to implement them.
To begin the project, my team did some brainstorming on what website to study. After a couple minutes of research, the team settled on Lipton’s Tea. We thought it would be an easy site to study and an interesting topic as it's about tea.
After choosing our site, my group did research and tried to find some areas on the site that would benefit from improvements. As my group studied and went through the site, we found that the navigation, page hierarchy, and shopping function on the site could possibly benefit from our suggestions. My group members all went on the site and tested the processes of each area and found that changes could be made to further improve user experience.
To begin the project, my team did some brainstorming on what website to study. After a couple minutes of research, the team settled on Lipton’s Tea. We thought it would be an easy site to study and an interesting topic as it's about tea.
After choosing our site, my group did research and tried to find some areas on the site that would benefit from improvements. As my group studied and went through the site, we found that the navigation, page hierarchy, and shopping function on the site could possibly benefit from our suggestions. My group members all went on the site and tested the processes of each area and found that changes could be made to further improve user experience.
Once three areas of the site were identified, my group began to create assumptions and hypotheses for each area, each member creating a list. Collectively, we came together to decide on three concrete hypotheses, one for each area. Once that was decided, we created a Google form for our list of users to fill out. These forms would then give us options on who to user test in the end as only five total participants were needed. The form was sent out to a total of 15 participants, three found by each member.
Once three areas of the site were identified, my group began to create assumptions and hypotheses for each area, each member creating a list. Collectively, we came together to decide on three concrete hypotheses, one for each area. Once that was decided, we created a Google form for our list of users to fill out. These forms would then give us options on who to user test in the end as only five total participants were needed. The form was sent out to a total of 15 participants, three found by each member.
Once all the participants gilled out the google form, everyone was assigned one participant to conduct our user test on. Our user test was on the three hypotheses to prove my group right or wrong and was to be recorded. Each hypothesis test took from 5-15 minutes to complete and once done, a SUS(system usability scale) and rainbow sheet were filled out for observations. Each group member was a moderator for the test and an observer, so everyone oversaw each other’s videos and filled out observations on the rainbow sheet for each participant. As a result, the user tests proved our hypotheses to be right, so the next thing my group did was to create prototypes. Here are some results from our Google form.
Once all the participants gilled out the google form, everyone was assigned one participant to conduct our user test on. Our user test was on the three hypotheses to prove my group right or wrong and was to be recorded. Each hypothesis test took from 5-15 minutes to complete and once done, a SUS (system usability scale) and rainbow sheet were filled out for observations. Each group member was a moderator for the test and an observer, so everyone oversaw each other’s videos and filled out observations on the rainbow sheet for each participant. As a result, the user tests proved our hypotheses to be right, so the next thing my group did was to create prototypes. Here are some results from our Google form.
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Because our hypotheses were proved right, our next task was to create the prototypes for these suggested improvements. Sekai and I oversaw creating the prototypes on Figma while the others handled the presentation and report. I oversaw the creation of the improved navigation and page hierarchy while Sekai handled the shopping function. The creation of the prototypes took roughly an hour to complete as we didn't come across any difficult obstacles. The rest of the team reviewed our work, and after we added some changes. Here are some high-fi wireframes from the Figma document.
Because our hypotheses were proved right, our next task was to create the prototypes for these suggested improvements. Sekai and I oversaw creating the prototypes on Figma while the others handled the presentation and report. I oversaw the creation of the improved navigation and page hierarchy while Sekai handled the shopping function. The creation of the prototypes took roughly an hour to complete as we didn't come across any difficult obstacles. The rest of the team reviewed our work, and after we added some changes. Here are some high-fi wireframes from the Figma document.
In the end, my group successfully did a case study on Lipton Tea’s website. We researched, conducted analysis to form our hypotheses/assumptions, did user testing, created prototypes, and presented our info. This has taught me that there’s much more to UI/UX design than simply creating the interface, there’s research and much testing to be done. Although these case studies can be very lengthy, I think it was a worthy project to introduce myself to these important processes in the field. A successful and enjoyable project in the end.
In the end, my group successfully did a case study on Lipton Tea’s website. We researched, conducted analysis to form our hypotheses/assumptions, did user testing, created prototypes, and presented our info. This has taught me that there’s much more to UI/UX design than simply creating the interface, there’s research and much testing to be done. Although these case studies can be very lengthy, I think it was a worthy project to introduce myself to these important processes in the field. A successful and enjoyable project in the end.
